Partner closely with content marketing and SEO experts (optimizing for Google Web Vitals) to improve organic traffic and rankings for business content.
Partner with the Product and Analytics team(s) to build out dashboards, A/B testing plans (rapid conversion rate optimization), report on success, and identify areas of opportunity. Ensure timely delivery of all projects working closely with partners, creative, and development teams. Help build, maintain, and execute a global roadmap of projects, results, and initiatives. Build the technical vision and direction for the web experience built on WordPress, including product landing pages, blogs, microsites, forms, attribution & analytics pipelines, etc. We will work closely with product, product marketing, global marketers, designers, researchers, and other developers to build our web presence and proactively lead, prioritize, implement, and continually optimize all web projects. The ideal candidate is a self-starter who is a blend of web engineer and data-driven marketer. We are searching for a Fullstack Principal Software Engineer to develop our B2B web presence and technical strategy as we ramp up our focus on acquiring and retaining business clients. This allows employees to utilize services for child and adult backup care, housekeeping services, senior care solutions, and access to the largest online community for finding care for any need. Cares solution for corporations is offers businesses and their employees a suite of products and solutions that gives them flexibility and choice. We're on a mission to solve a human challenge we all face: finding great care for the ones we love.
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